So, if you are looking for perfect, you are in the wrong place, but if you are looking for REAL, HONEST, BOLD & ALIGNED... I am your girl! Community has been the thread that has woven everything together that I have done in my 40 + years on earth, and I can't wait to connect with you, hear your big crazy dreams, and help you achieve them! So whether you join Foundress or you choose to dive in for 1:1 Mentorship, I am so glad you are here and I can't wait to connect!
Hi! Nice to meet you. I am a wife, mom of 4 boys and business owner. The number one question I get asked it, "How do you balance it all?" Well, I am here to tell you that I DON'T! Perfect balance is a lie told to women to keep us off of our game. I let go of a lot of things, I am not the perfect business owner, I am not the perfect friend, I am not the perfect mom or wife. But, I DO show up every day chasing my dreams, being bold with my life, and am doing the best I can. I have made a lot of mistakes, and continue to do so, but I found that the more vulnerable and honest I got with myself, the more successful I became.
I’m Coley Arnold—entrepreneur, mentor, and podcast host. As the owner of Foundress, I’ve built a community where ambitious women come together for clarity, confidence, and real connection. Over the past 13 years, I’ve built and sold businesses, learned the messy middle firsthand, and discovered what it takes to scale with intention. Today, I use that experience to mentor female founders and share real, unfiltered conversations on my podcast, TITS UP, inspiring women to grow unapologetically in both business and life.
You've come to the RIGHT PLACE & I am SO GLAD that you are here!
LET'S WORK TOGETHER
I've been in your shoes. Lacking clarity, unsure of what's next in life and business. Wishing someone would just tell me what to do. You are doing so much, and juggling the world, you deserve to be filled up. You are on the right path sister, you just need someone to see YOU. I've got you! I will dive in and audit your business and I will get you unstuck. You aren't broken, you just need guidence.
In 2023, I stepped into full ownership of Foundress after two successful exits and a friendly partner split. I had never run a company alone, and it proved to be scary and hard. This was the year that changed my life. I realized I was out of alignment, hiding behind my brand and didn't know who I was. Instead of quitting, I leaned in, dove head first into the hard, and came out the other side a healthier & bolder version of me.
6 weeks after we opened, the world shut down. Having two businesses that were all founded on gathering people, we had to pivot quickly. My partners and I took both of our businesses online in a matter of weeks and learned e-commerce by fire!
After years of searching for the perfect space for a store, me and my partners underwent a multi million dollar rehab project to bring The Vintage to life.
Helping thousands of small businesses through Junk in the Trunk Vintage Market, I found my passion was working with female founders. I started Foundress out of a desperate desire for community as I was building my business.
I had an idea to bring people together with the love of vintage shopping and it turned into something I never could have imagined.